UX Articles
Creating Personas – A Guide, not a Template 👩🏽🏫
When it comes to creating a persona, user research should inform the layout—not the other way round. Use this guide to build authentic personas that didn't emerge from someone else's cookie cutter.
Design 'No Results Found' Pages that Get Results 🕵🏻
Despite being a staple of web design, poor search remains common. Here's how recognising the impact of failed searches (and having a plan for them) could help prevent lost revenue.
6 Storytelling Principles to Improve your UX 🗣
Applying storytelling techniques and methods help your UX process in many aspects. Creating personas, mapping user journey, writing user stories, and telling and "selling" your story right helps to get buy-in from your stakeholders.
Design Articles
How Fonts Are Fueling the Culture Wars 𝕬𝓐
Typography is more than just an aesthetic choice—it can silently influence, signify dangerous ideas, normalize dictatorships, and sever broken nations. In some cases it may be a matter of life and death.
Better Form Design: One Thing Per Page (Case Study) 🗒
The advantages of applying the "One Thing per Page" design pattern to online forms.
Why Your Design Team Should Hire a Writer ✍️
The mechanics of writing are hard enough to get right, but do you know what’s really hard? Those hand-wavy concepts like word choice, tone, and rhythm. Those skills take forever to master. Here are a few reasons why every design team should consider having a writer.
Product Management Articles
The Illusion of Measuring What Customers Want 😕
Quantifying what your customers want brings certainty to the innovation process. But is there a reliable and valid way to quantify a customer’s preferences and desired outcomes?
Don’t just read about good UX—practice it!
Working on a prototype, website or some other project that would benefit from an improved user experience? You can now launch free UX tests via the WhatUsersDo platform.
Watch how users interact with your assets and hear their spoken thoughts as they do so. This shows you what makes life easy for users or drives them straight to your competitors.
We know you care about good UX—but your users need you to act on it.