When it comes to creating a persona, user research should inform the layout—not the other way round. Use this guide to build authentic personas that didn't emerge from someone else's cookie cutter.
Despite being a staple of web design, poor search remains common. Here's how recognising the impact of failed searches (and having a plan for them) could help prevent lost revenue.
Applying storytelling techniques and methods help your UX process in many aspects. Creating personas, mapping user journey, writing user stories, and telling and "selling" your story right helps to get buy-in from your stakeholders.