As organizations get more complex, the focus can easily shift away from human-centered design. Instead of understanding and empathizing with our users, we are designing for our managers, committees, design guidelines and ourselves — this can be really far off from what people are actually hiring the product for.
Designers need to take responsibility for spreading the model of design thinking within their businesses, clients and organisations.
A designer uses their expertise in the service of others without being a servant. Saying no is a design skill. Asking why is a design skill. Rolling your eyes is not. Asking ourselves why we are making something is an infinitely better question than asking ourselves whether we can make it.
Whether you call it art, applied creativity, gaming or emotional design — creating experiences that satisfy and stimulate the human brain is the most effective way of learning, teaching and — to borrow a phrase from Marie Kondo — sparking joy in our lives.