Be Good to Your Users Blog
25 Expert Opinions on the Importance of UX in Marketing 🌟
What’s the point of marketing if you don’t have a user-friendly product to offer? What if someone who was attracted by your red-hot, scorching promises, comes to your product and has no idea how to use it? What are the implications of a poor user experience on your brand?
So we asked 25 experts from the world of digital marketing, UX, growth hacking, and CRO this question: What is the importance of UX in marketing?
12 Features To Make Your Ecommerce Product Pages Come Alive 💃🏼
Being able to bring products to life on a two-dimensional screen has been a difficult issue for ecommerce retailers. How do you translate the physical interaction between a person and a product they can fondle in a shop to the online world? Here's a roundup of 12 innovative ecommerce features to make your product pages come alive.
UX Disciplines: Should UXers be Expected to Perform Research and Design (or Even Code?) 🦄
In this chat roundup, we discussed UX disciplines. We’re joined by Lorna Kenwright, Senior UX Designer at Shop Direct, UK’s second largest pureplay etailer.
Our talking points: Should UXers perform both research and design (or even code?) What are the pros and cons of a UXer performing the research (as well as the design and code)? Should UXers broaden their skill sets or specialise?
UX Articles
The Basics of Recruiting Users for Usability Testing 🤗
Recruiting the right participants is crucial for getting valuable results from your user research. Your participants have to represent your end users. That means you must consider what criteria you have for your research participants before you start recruiting. Here are the basics.
Do Not Confuse User Experience With Customer Experience 🤔
One main difference has surfaced – UX focuses on the end user, that is, the person using the product or service, whereas CX concentrates on the customer. Often customers are using the product or service too, but they may be buying it on someone else’s behalf.
Design Articles
Stop Designing For Yourself 🙅🏽
As organizations get more complex, the focus can easily shift away from human-centered design. Instead of understanding and empathizing with our users, we are designing for our managers, committees, design guidelines and ourselves — this can be really far off from what people are actually hiring the product for.
Leadership Through Design 🏆
Designers need to take responsibility for spreading the model of design thinking within their businesses, clients and organisations.
A Designer’s Code of Ethics 😇
A designer uses their expertise in the service of others without being a servant. Saying no is a design skill. Asking why is a design skill. Rolling your eyes is not. Asking ourselves why we are making something is an infinitely better question than asking ourselves whether we can make it.
The Necessary Rise of Emotional Design 💗
Whether you call it art, applied creativity, gaming or emotional design — creating experiences that satisfy and stimulate the human brain is the most effective way of learning, teaching and — to borrow a phrase from Marie Kondo — sparking joy in our lives.
Product Management Articles
Disrupting Price Comparison Using Design Sprints 💸
The UX and Design team at MoneySuperMarket explains how they've been using design sprints to help improve their product development process.
Don’t just read about good UX—practice it!
Working on a prototype, website or some other project that would benefit from an improved user experience? You can now launch free UX tests via the WhatUsersDo platform.
Watch how users interact with your assets and hear their spoken thoughts as they do so. This shows you what makes life easy for users or drives them straight to your competitors.
We know you care about good UX—but your users need you to act on it.
Join the WhatUsersDo Community on Slack
No UXer is an island. Meet, chat, and learn from other UX professionals around the world. If you're not yet part of the WhatUsersDo Community on Slack, now's a good time to be — it's a whole new world! 🌟