Be Good to Your Users Blog

Is Simplicity the Best Way to Ensure Usability? 🌸
It can often seem like there’s a straight line between simplicity and usability. But if we strip everything down to the bare essentials, do we lose something in the process?

How to Design the Same Product for Two Different Personas 👫
In our most recent UX Chat, we discussed a common concern of many businesses: how do you develop the same product for two (or more) different audiences?

Highlights from our AMA with Peter Hornsby, UX Manager and Columnist at UX Matters 🌟
For this hour-long chat, Peter fielded questions covering absolutely anything on the subject of UX, from moving forward with your UX career, to building user personas, to cost effective UX testing measures.
UX Articles

A Guide to Developing Bot Personalities 🤖
People project human traits onto everything — but now these objects talk back. Whether you like it or not, your users will still assign a personality to your bot if one hasn’t been explicitly designed.

Facebook, You Needy Sonofabitch 😠
The tricks, hooks, and tactics Facebook uses to keep people coming back have gotten more aggressive and explicit. And that takes away from the actual value the platform provides.

NUX (Northern User Experience) Leeds on 25th September: Enemies of UX (and how to kill them) 💪
Despite the rise of the discipline, many UXers face lots of internal (and external) “enemies” that prevent us from securing the budgets and resources we need, being taken seriously and even being heard! Lee will discuss some of the most common enemies he’s encountered, and share how others have overcome them.
The next NUX Leeds event is taking place on Monday 25th September in our NEW home at Futurelabs, at 1 Eastgate, Leeds, LS2 7LY with UX research pioneer and long standing NUX friend, Lee Duddell of WhatUsersDo.
Design Articles

The Most Overlooked Growth Hack: Designing for Emotions 😍
Emotional design is the secret sauce of many successful products. Emotions are so powerful they influence our perception, decision making, and even memory — the more emotional an experience the better we remember it.

Mastering the Power of Nothing🕴
The whitespace on a page, even though often overlooked, can be every bit as important as the space occupied by UI elements.

A Unified Theory for Designing Just About Anything ⭐️
Christina Wodtke walks us through Context, Architecture, Mechanics, Poetics (CAMP) as a unified theory for designing just about anything.

Improv and Design Thinking 🖐
The parallels between the principles of improv and the methods of IBM Design Thinking are staggering.

Words and the Design Process 🗣
Here are some of the ways to incorporate content throughout the design process. Let's start with the role of content in sketching and work our way up to polishing content in high fidelity mockups. Put on your content strategy hat — here’s how to spend your time wisely during each phase, using language to craft better experiences.

Don’t just read about good UX—practice it!
Working on a prototype, website or some other project that would benefit from an improved user experience? You can now launch free UX tests via the WhatUsersDo platform.
Watch how users interact with your assets and hear their spoken thoughts as they do so. This shows you what makes life easy for users or drives them straight to your competitors.
We know you care about good UX—but your users need you to act on it.
Media (Video, Podcast, etc.)

Becoming Jared Spool 💎
Jared Spool is one of the most influential voices in UX. This episode focuses on finding out a bit more about how Jared built the enviable career he's now so well know for and what's inspired him to do it.
UX Live in London
Win 1 of 5 tickets to UX Live - FinTech in London 🚀
UX Live is a London-based networking event for professionals, and with every event seeing a different theme. This time, we'll be looking at the UX of FinTech companies. Free pizza and drinks. Here's how you can win.
When: Thursday, 21st September, 6:30pm
Where: IDEALondon, 69 Wilson Street, London
Win This Entire UX Book Bundle! 🌟

Hold it!✋ Want to win this entire UX book bundle (total of 11 books) from our UX Reading List? To enter, simply tweet this and tell us your favourite book from the list. Then you're done! Easy peasy.