With an almost limitless number of competitors out there all vying for attention, the heat is on to understand exactly what you are doing right (or wrong) to create an effortless user experience and a product that people enjoy using.
When it comes to technology, faster isn’t always better. In most cases, a speedy user experience makes sense. Optimization is important, and frankly, most sites need more of it, not less. But there are certain situations in which a slower UX can actually increase user trust and engagement.
This NN/g article shows agile and UX work well together when management values UX, UX practitioners show leadership, the process isn’t strict, and UX is embedded on teams.