NN/g data from 257 UX professionals shows that quality UX ideas come from ideating early in the design cycle, drawing inspiration from user research, and working with a group. Many struggle with generating ideas because they lack time, managerial support, and a methodology for conducting effective ideation sessions.
If you want to build a product people love, you have to build a first-time user experience that tells an emotional story.
The rock-solid core of interaction design is the user, not the designer. Fans of prototype-and-test need to study human cognition as hard as they study composition, color theory, or information architecture. Alan Cooper shares his thoughts on the process of determining the form and behavior of technology products.
Coca-Cola wanted its world-famous cola to test better than Pepsi. As soon as tests showed that people preferred its new formula, Coca-Cola ran with it. But it wasn’t the product that was wrong, it was the research.