Be Good to Your Users Blog
What Marketers Can Learn from UX About Not Being an Ars*hole
This interview with Jay Acunzo (formerly with Google and Hubspot) tackles the current marketing status quo of persuading and selling effectively to people… but not enough to make the process of selling a pleasant one for them.
Therein lies the root of the disconnect between marketers and the users of the products they promote – they have opposing definitions of what constitutes “value”.
Ethics & UX: Are We Responsible for What We Design? [a #uxchat roundup]
This round up of #uxchat tweets delves into the ethics of designing experiences. UX professionals and Designers have the power to influence people's behaviour and ultimately, their actions. But who should be responsible for what they design? Where do we draw the line between what’s ethical and what’s not?
A Customer Service View on User Experience
Clare Burroughs, new Customer Marketing Manager at WhatUsersDo, takes us through her journey of what it takes to represent customers and be their voice in the business.
UX Articles
Apps are Faltering. But Progressive Web Apps Seem Pretty Legit
Lately there’s been considerable debate about the future of native apps, ranging from the cooling of downloads to the dubious utility of instant apps and assumptions about progressive web apps as heir apparent to native apps.
All signs point to progressive web apps as having some serious potential to eliminate the need for native apps and return the usage throne to browsers...
Should We Use Surveys to Improve UX?
Do carefully crafted short surveys have their place in Usability Testing? Lee Duddell explains how surveys can capture users' perceived ease of use and task completion rates.
Design Articles
GDS Design Notes: We've updated the radios and checkboxes on GOV.UK
The Government Digital Service (GDS) leads government departments in their digital transformation and in meeting user needs. They believe in designing in the open and this is their update on radios and checkboxes on the government website GOV.UK.
Design for Internationalization
Many apps are only designed with English in mind so some design details can get lost in translation if one's not careful. Here are a few tips to keep in mind when designing for internationalization.
A UX Designer Walks Into a Bar
A common question addressed towards a UX designer is the one about the initial steps of the UX design process. Which is the first task that a UX designer performs at the beginning of a project? What does it take to kick-off all that storyboarding and wireframing and “style guiding” after all?
Product Management Articles
“Swiss people have an aversion to maps”, and other things I learned at ProductTank London
The topic for this month’s ProductTank London, the meetup for product people, was user research. Speaking were a trio of experts: a product manager for a user testing service; the CEO of a conversion optimisation agency; and the Head of User Research & Design at the Home Office.
eCommerce & CRO Articles
Why the Term 'CRO' Needs a Makeover
People want to jump on the CRO bandwagon and make some quick money. It happened with SEO and now it’s happening to CRO. This article shows us why the term "CRO" needs a makeover.