Be Good to Your Users Blog
This interview with Jay Acunzo (formerly with Google and Hubspot) tackles the current marketing status quo of persuading and selling effectively to people… but not enough to make the process of selling a pleasant one for them.
Therein lies the root of the disconnect between marketers and the users of the products they promote – they have opposing definitions of what constitutes “value”.
This round up of #uxchat tweets delves into the ethics of designing experiences. UX professionals and Designers have the power to influence people's behaviour and ultimately, their actions. But who should be responsible for what they design? Where do we draw the line between what’s ethical and what’s not?
Clare Burroughs, new Customer Marketing Manager at WhatUsersDo, takes us through her journey of what it takes to represent customers and be their voice in the business.